Nothing was the same after the summer of White Claw. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. To do that, Mossman needed to find new wholesalers and a lot of them. According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram. Required fields are marked *. Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. Lemon Berry's fatal flaw is that it's just, well, boring. 2014 - 2023 VinePair Inc. Made In NYC. Pick up a pack and host your own happy hour any time you want! 1Source: Grand View Research, I., 2022. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/or learn more at @sonichardseltzer on Instagram. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Why does lime get to taste like actual limes while lemon only tastes like sour? Prices and availability are accurate as of time posted. If you drink seltzers, try it! To be frank, it tastes exactly like Mango White Claw. Pick up a pack and host your own happy hour any time you want! Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. We Tried Every Sonic Hard Seltzer So You Don't Have To. Your email address will not be published. They were terrible imo. From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. All your favorite SONIC flavors are now available as hard seltzer! This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Oh darn! Results were mixed at first, a fact that was not lost on Mossman and his COOP colleagues in Oklahoma City. Understandably so. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. At home, at the lake, on your neighbors patio its happy hour somewhere! The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. Sorry to hear you didnt care for them. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. Well, not actually like mango, but like the ersatz mango we've come to expect from hard seltzer flavorists. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. But those are stunts. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . (Well, MOST of them. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. I like sweet and he doesnt. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Sonics Mango Guava seltzer offers a familiar flavor profile: sharply reminiscent of the popular mango-flavored hard seltzers. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Powered by WordPress VIP. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. The first you know about. Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 21 New States Welcome SONIC Hard Seltzer. The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. Sign up for VP Pro now! Because Sonic hard seltzer is sold in third-party retailers, not the chains 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. Ill second and third and fourth this comment section. 4-5 Raspberries. Thanks for letting us know what youve thought of these, Stormy! To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. Updated: 10:54 AM CDT November 4, 2021. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. . While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. 1 oz Fresh Lemon Juice. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Despite this substantial disparity, some individuals claim enjoyment from sucking on wedges for fun possibly catering towards Sonics Lemonade demographic crowdsourcing? But in a multibillion-dollar hard seltzer market, regional and nearly national longtail brands can stack tremendous cash without leading the category. This unique combination allows for a more complex taste that promises to keep consumers coming back for more! 2023 LEARFIELD. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. They werent horrible, just not amazing. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. We ended up throwing away the rest of them. From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) DARN! Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. (A little oasis in [customers] days, as Springer puts it.) Thanks for the honest feedback. 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. The level of sourness is totally out of whack, making some sips taste like pure citric acid dissolved in plain sparkling water. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC Happy Hour, redefined. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Nov. 3, 2021, 09:55 AM. Some states clearly have a greater appetite for the restaurant than others, though. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. About COOP Beverage Works Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. And by God, are those fans thirsty. On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! The Citrus pack includes four flavors Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Has anyone tried these? They come in two variety packs, Tropical and Citrus. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. What you need to know about Sonic hard seltzers. With this drink on your side, youll never have to worry about running short of sweet refreshments! Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. Find Sonic Hard Seltzer near you! About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. SONIC is part of the Inspire Brands family. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. To find a local retailer where SONIC Hard Seltzers are sold, click here. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! And its no secret why cans are the answer for this market. We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. In its first three months in-market, SONIC Hard Seltzer became one of the top 10 fastest selling seltzer brands nationally. . With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Pick up a pack and host your own happy hour any time you want! The thought occurred to him on a socially distanced jog a few months prior. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. To learn more about SONIC Hard Seltzer and where to purchase product, visit sonichardseltzer.com. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Sonics Hard Seltzer Is Hot. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. Contactless delivery and your first delivery or pickup order is free! Take advantage of this one-of-a-kind seltzer experience! On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. November 4, 2021. We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. Sorry, Chili Cheese Tot lovers.) | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! 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(Well, MOST of them. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. Like all the Sonic Seltzers, there's a good level of carbonation in this, which combined with the orange makes it seem like a chiller version of a mimosa (or a classier version of a brass monkey). I was SOOO excited to try them, I assumed they were so bad that they just kept it to OK. As thats where they were being made. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. 1/2 oz Orange Liqueur. Between my husband and I we are hard pressed to find a hard seltzer at least one of us wont drink. All these flavors come in at only 100 calories each . SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. There is no other drive-in quite like them! But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. By using this site, you are agreeing to the site's terms of use. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. Sleek cans. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. The fully immersive seltzer taproom will offer drinkers . It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021.